{"id":1,"date":"2019-01-29T18:34:25","date_gmt":"2019-01-29T18:34:25","guid":{"rendered":"http:\/\/teamasiaconsulting.com\/\/?p=1"},"modified":"2019-07-27T01:58:33","modified_gmt":"2019-07-27T01:58:33","slug":"hello-world","status":"publish","type":"post","link":"https:\/\/teamasiaconsulting.com\/index.php\/2019\/01\/29\/hello-world\/","title":{"rendered":"Marketing without money"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1\" class=\"elementor elementor-1\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87147bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87147bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68d8d18e\" data-id=\"68d8d18e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f4311ba elementor-widget elementor-widget-text-editor\" data-id=\"7f4311ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec16162 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec16162\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1764711\" data-id=\"1764711\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60eab24 elementor-widget elementor-widget-text-editor\" data-id=\"60eab24\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>What are your marketing goals? What are your strategies and tactics? Do you have the marketing budget to compete?<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"align\":\"center\"} --><\/p>\n<p>Nothing in marketing is simple and there is no one formula to achieve marketing success. When looking for ideas a good place to start might be to swipe others&#8217; winning moves.<\/p>\n<p>In Marketing without Money, John Lyons and Edward de Bono teach you the stealth marketing techniques used by Australia&#8217;s top 20 entrepreneurs &#8211; how they create outstanding value for their customers, engage people in their cause and do it all creatively and provocatively.<\/p>\n<p><strong>Things that unsuccessful entrepreneurs fail to do:<\/strong><\/p>\n<p>Even if you have little or no start up funding, even if you are facing strongly entrenched competitors, you nevertheless have the opportunity to steal the market using innovation and creativity.<\/p>\n<p>To get things moving here are 2 highly recommended essentials to action straightaway.<\/p>\n<p><strong>Create outstanding value<\/strong><\/p>\n<p>The single most important thing to focus in your business should be the creation of outstanding value for your customers. You will always have the opportunity to create further value for a customer, people are never satisfied and are always looking for something better. The good news is that there are countless ways to create new and exceeding levels of value for your customer; but to be a successful creator of value, you must focus your company&#8217;s effort.<\/p>\n<p><strong>Market the benefit not the product<\/strong><\/p>\n<p>Charles Revson, founder of Revlon cosmetics once said &#8220;in the factory we make cosmetics but in the drugstore we sell hope&#8221;: Revson was a marketing pioneer. He recognised the difference between selling his product and selling his cause. This insight meant he focused all his resouces on creating that hope &#8211; from his product packaging and movie star endorsements to his retail environment emphasiising beauty and glamour.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What are your marketing goals? What are your strategies and tactics? Do you have the marketing budget to compete? Nothing in marketing is simple and there is no one formula to achieve marketing success. When looking for ideas a good place to start might be to swipe others&#8217; winning moves. In Marketing without Money, John [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-1","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing without money - TAC MOBILE FINANCIAL CONTROL AND BOOKS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/teamasiaconsulting.com\/index.php\/2019\/01\/29\/hello-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing without money - TAC MOBILE FINANCIAL CONTROL AND BOOKS\" \/>\n<meta property=\"og:description\" content=\"What are your marketing goals? What are your strategies and tactics? Do you have the marketing budget to compete? Nothing in marketing is simple and there is no one formula to achieve marketing success. When looking for ideas a good place to start might be to swipe others&#8217; winning moves. In Marketing without Money, John [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/teamasiaconsulting.com\/index.php\/2019\/01\/29\/hello-world\/\" \/>\n<meta property=\"og:site_name\" content=\"TAC MOBILE FINANCIAL CONTROL AND BOOKS\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-29T18:34:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-27T01:58:33+00:00\" \/>\n<meta name=\"author\" content=\"keitht\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"keitht\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/teamasiaconsulting.com\/index.php\/2019\/01\/29\/hello-world\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/teamasiaconsulting.com\/index.php\/2019\/01\/29\/hello-world\/\"},\"author\":{\"name\":\"keitht\",\"@id\":\"https:\/\/teamasiaconsulting.com\/#\/schema\/person\/14582e49a1defc43f77c7aa127253235\"},\"headline\":\"Marketing without money\",\"datePublished\":\"2019-01-29T18:34:25+00:00\",\"dateModified\":\"2019-07-27T01:58:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/teamasiaconsulting.com\/index.php\/2019\/01\/29\/hello-world\/\"},\"wordCount\":299,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/teamasiaconsulting.com\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/teamasiaconsulting.com\/index.php\/2019\/01\/29\/hello-world\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/teamasiaconsulting.com\/index.php\/2019\/01\/29\/hello-world\/\",\"url\":\"https:\/\/teamasiaconsulting.com\/index.php\/2019\/01\/29\/hello-world\/\",\"name\":\"Marketing without money - TAC MOBILE FINANCIAL CONTROL AND BOOKS\",\"isPartOf\":{\"@id\":\"https:\/\/teamasiaconsulting.com\/#website\"},\"datePublished\":\"2019-01-29T18:34:25+00:00\",\"dateModified\":\"2019-07-27T01:58:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/teamasiaconsulting.com\/index.php\/2019\/01\/29\/hello-world\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/teamasiaconsulting.com\/index.php\/2019\/01\/29\/hello-world\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/teamasiaconsulting.com\/index.php\/2019\/01\/29\/hello-world\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/teamasiaconsulting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing without money\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/teamasiaconsulting.com\/#website\",\"url\":\"https:\/\/teamasiaconsulting.com\/\",\"name\":\"TeamAsia Bookkeeping\",\"description\":\"Bookkeeping and more\",\"publisher\":{\"@id\":\"https:\/\/teamasiaconsulting.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/teamasiaconsulting.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/teamasiaconsulting.com\/#organization\",\"name\":\"Team Asia Consulting\",\"url\":\"https:\/\/teamasiaconsulting.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/teamasiaconsulting.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/teamasiaconsulting.com\/wp-content\/uploads\/2019\/07\/TAC.jpg\",\"contentUrl\":\"https:\/\/teamasiaconsulting.com\/wp-content\/uploads\/2019\/07\/TAC.jpg\",\"width\":375,\"height\":120,\"caption\":\"Team Asia Consulting\"},\"image\":{\"@id\":\"https:\/\/teamasiaconsulting.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/teamasiaconsulting.com\/#\/schema\/person\/14582e49a1defc43f77c7aa127253235\",\"name\":\"keitht\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/teamasiaconsulting.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e265520069578193178af1e75eb8d510f3dbff088ebb7834d4acd4b8f680a05e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e265520069578193178af1e75eb8d510f3dbff088ebb7834d4acd4b8f680a05e?s=96&d=mm&r=g\",\"caption\":\"keitht\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing without money - TAC MOBILE FINANCIAL CONTROL AND BOOKS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/teamasiaconsulting.com\/index.php\/2019\/01\/29\/hello-world\/","og_locale":"en_US","og_type":"article","og_title":"Marketing without money - TAC MOBILE FINANCIAL CONTROL AND BOOKS","og_description":"What are your marketing goals? What are your strategies and tactics? Do you have the marketing budget to compete? Nothing in marketing is simple and there is no one formula to achieve marketing success. When looking for ideas a good place to start might be to swipe others&#8217; winning moves. In Marketing without Money, John [&hellip;]","og_url":"https:\/\/teamasiaconsulting.com\/index.php\/2019\/01\/29\/hello-world\/","og_site_name":"TAC MOBILE FINANCIAL CONTROL AND BOOKS","article_published_time":"2019-01-29T18:34:25+00:00","article_modified_time":"2019-07-27T01:58:33+00:00","author":"keitht","twitter_card":"summary_large_image","twitter_misc":{"Written by":"keitht","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/teamasiaconsulting.com\/index.php\/2019\/01\/29\/hello-world\/#article","isPartOf":{"@id":"https:\/\/teamasiaconsulting.com\/index.php\/2019\/01\/29\/hello-world\/"},"author":{"name":"keitht","@id":"https:\/\/teamasiaconsulting.com\/#\/schema\/person\/14582e49a1defc43f77c7aa127253235"},"headline":"Marketing without money","datePublished":"2019-01-29T18:34:25+00:00","dateModified":"2019-07-27T01:58:33+00:00","mainEntityOfPage":{"@id":"https:\/\/teamasiaconsulting.com\/index.php\/2019\/01\/29\/hello-world\/"},"wordCount":299,"commentCount":0,"publisher":{"@id":"https:\/\/teamasiaconsulting.com\/#organization"},"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/teamasiaconsulting.com\/index.php\/2019\/01\/29\/hello-world\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/teamasiaconsulting.com\/index.php\/2019\/01\/29\/hello-world\/","url":"https:\/\/teamasiaconsulting.com\/index.php\/2019\/01\/29\/hello-world\/","name":"Marketing without money - TAC MOBILE FINANCIAL CONTROL AND BOOKS","isPartOf":{"@id":"https:\/\/teamasiaconsulting.com\/#website"},"datePublished":"2019-01-29T18:34:25+00:00","dateModified":"2019-07-27T01:58:33+00:00","breadcrumb":{"@id":"https:\/\/teamasiaconsulting.com\/index.php\/2019\/01\/29\/hello-world\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/teamasiaconsulting.com\/index.php\/2019\/01\/29\/hello-world\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/teamasiaconsulting.com\/index.php\/2019\/01\/29\/hello-world\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/teamasiaconsulting.com\/"},{"@type":"ListItem","position":2,"name":"Marketing without money"}]},{"@type":"WebSite","@id":"https:\/\/teamasiaconsulting.com\/#website","url":"https:\/\/teamasiaconsulting.com\/","name":"TeamAsia Bookkeeping","description":"Bookkeeping and more","publisher":{"@id":"https:\/\/teamasiaconsulting.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/teamasiaconsulting.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/teamasiaconsulting.com\/#organization","name":"Team Asia Consulting","url":"https:\/\/teamasiaconsulting.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/teamasiaconsulting.com\/#\/schema\/logo\/image\/","url":"https:\/\/teamasiaconsulting.com\/wp-content\/uploads\/2019\/07\/TAC.jpg","contentUrl":"https:\/\/teamasiaconsulting.com\/wp-content\/uploads\/2019\/07\/TAC.jpg","width":375,"height":120,"caption":"Team Asia Consulting"},"image":{"@id":"https:\/\/teamasiaconsulting.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/teamasiaconsulting.com\/#\/schema\/person\/14582e49a1defc43f77c7aa127253235","name":"keitht","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/teamasiaconsulting.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e265520069578193178af1e75eb8d510f3dbff088ebb7834d4acd4b8f680a05e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e265520069578193178af1e75eb8d510f3dbff088ebb7834d4acd4b8f680a05e?s=96&d=mm&r=g","caption":"keitht"}}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/teamasiaconsulting.com\/index.php\/wp-json\/wp\/v2\/posts\/1","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teamasiaconsulting.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teamasiaconsulting.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teamasiaconsulting.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teamasiaconsulting.com\/index.php\/wp-json\/wp\/v2\/comments?post=1"}],"version-history":[{"count":11,"href":"https:\/\/teamasiaconsulting.com\/index.php\/wp-json\/wp\/v2\/posts\/1\/revisions"}],"predecessor-version":[{"id":456,"href":"https:\/\/teamasiaconsulting.com\/index.php\/wp-json\/wp\/v2\/posts\/1\/revisions\/456"}],"wp:attachment":[{"href":"https:\/\/teamasiaconsulting.com\/index.php\/wp-json\/wp\/v2\/media?parent=1"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teamasiaconsulting.com\/index.php\/wp-json\/wp\/v2\/categories?post=1"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teamasiaconsulting.com\/index.php\/wp-json\/wp\/v2\/tags?post=1"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}