Plan around three fundamental pillars in any business – marketing, finance and operations.
The process starts with the customer.
Delegate a job worth doing.
An organisation is a bunch or ordinary people – not an “ACN / entity in orbit”.
A CEO and entrepreneur face the same challenges, but the soloist handles all the details alone.
GMs play technical roles to the CEO’s communication role.
Strategy: where are we, where are we going, and how.
Effective communication includes good stories and mental imagery.
Mission / purpose statements state a purpose that creates a clear image.
Integrity over time is essential to building trust.
Genuine teamwork in business – pulling together towards a common goal – is rare. Individual ambition undermines everything.
Genuine motivation is also rare.